THE STORY
BEHIND THE BRAND
-68.webp)
Whether at a party, with friends, or unwinding solo, LOKI offers a balanced experience you can enjoy in any setting, again and again, without the overwhelming effects of alcohol or high THC.
Whether you’re seeking a laid-back moment after a long day, a creative boost, or a new way to connect with friends, LOKI offers a refreshing alternative.
-69.webp)
Our founders began their mission to revolutionize the cannabis industry, laying the groundwork for LOKI’s unique products.
We launched the first-ever Delta 8 THC-infused seltzers, making a bold entry into the market with two signature flavors.
We championed Delta 8 and Delta 9 THC education, winning a landmark case in New Jersey to ensure safe, regulated hemp-derived products.
Our founders began their mission to revolutionize the cannabis industry, laying the groundwork for LOKI’s unique products.
We launched the first-ever Delta 8 THC-infused seltzers, making a bold entry into the market with two signature flavors.
We championed Delta 8 and Delta 9 THC education, winning a landmark case in New Jersey to ensure safe, regulated hemp-derived products.
Meet the Team
Behind Loki.
At LOKI, Rikin spearheads our business development and partnerships ensuring that key national and global market expansion opportunities align with company objectives. A pharmacist by trade with over 15 year of experience and counting, Rikin brings a unique perspective to the LOKI team - Influencing the scientific credibility of our products and formulation while adding a layer of consumer safety and trust.
Rikin is the ultimate bridge between science and branding, ensuring credibility while breaking down the overwhelming technical industry jargon.
A seasoned entrepreneur and investor specializing in cannabis, finance and hospitality, Ashish leads LOKI’s operations, market expansion and portfolio of distributors. His knowledge and passion for the cannabis industry led him to his role as the CEO of SC Botanicals, a hemp processing facility, and as the Co-founder of LOKI. Ashish currently serves on the Board of Governors of Drexel University.
He is invested in bars, liquor stores and startups across the east coast - All while providing the LOKI team with invaluable market-level perspective, guidance and regulatory insight across the cannabis beverage industry.
Harji Singh is the creative force behind LOKI, shaping its brand, voice, and cultural presence since its launch in 2021. With a background spanning tech, finance, and design, he brings a rare mix of market insight and creative vision. His career includes roles at leading agencies like BBDO, collaborating with brands such as Microsoft and Spotify.
Beyond LOKI, Harji is founder of Azai Studios, a New York–based agency building innovative brands and digital products worldwide. An internationally touring DJ and founder of KTPM Records, he also invests in other venture funds and cultural initiatives, uniting creativity, community, and strategy to shape culture.
As the head of Strategy at LOKI, Japna leads the company's long-term vision, market positioning, and competitive advantage to bridge the gap between vision and execution. With over a decade of experience in the advertising and marketing tech industry, Japna has successfully collaborated with both Fortune 500 companies and startups to achieve impactful business results.
From business development and partnership opportunities, to scaling solutions, marketing and measurement strategy among many others.
Japna is also the CSO at a New York City based agency and continues to lead measurement strategy conversations within the mar-tech space.
.svg)
.svg)
.svg)
.svg)
.svg)
