What’s even the point of Cannabis Seltzers, and why should the world care?
These are the questions our founding team started asking ourselves when we set out with a mission: to create a better alternative to alcoholic beverages. As founders who’ve seen firsthand the damaging effects of alcohol, we wanted to offer something healthier for the “sober curious” movement. Something refreshing, enjoyable, and what we trademarked as the “better buzz.” Our focus has always been on crafting a low-dose, balanced THC beverage that provides a comfortable, enjoyable experience for adults aged 21 and up. Oh and, no hangovers the next day.
Now, the industry faces an unexpected challenge from New Jersey’s state regulators. Despite LOKI’s commitment to safety and transparency, lawmakers have labeled our product—and other industry leaders—"unregulated and dangerous." They’ve passed a broad ban that could eliminate responsible businesses like ours. And let’s be honest, less legitimate companies will still find ways around the system, as they have been doing since the bootstrapping days.
We are on the side of agreement that regulation is needed.
However, this blanket ban is not the solution. Instead of collaboration, the state has chosen suppression, stifling innovation in a rapidly growing industry of NA beverages. We’ve always welcomed regulation—transparency and safety are at the core of our brand values. But punishing responsible companies like LOKI and others in the space isn’t the answer. The right way forward is collaboration, not overregulation. The fight doesn’t end here—we are determined to ensure consumer safety, innovation, and choice in New Jersey and beyond.
In support of this mission, we’re proud to announce that for the next 30 days, 50% of all online sales will be donated to AHAA (American Health Alternatives Advocacy).
AHAA is leading the charge in shaping smart, responsible hemp policies at both the state and federal levels. Together, we’re advocating for better consumer protections and ensuring that safe, low-dose alternatives like LOKI have a future in this industry.
Sip the experience, keep it LOKI.
-LOKI Team
